Monthly Archives: May 2014

New Client: Ruskova

 

Canopy vodka

 

We’re proud to announce the addition of Ruskova Vodka to the Canopy family. Ruskova vodka is distilled six times, bottled and imported straight from the source, Russia.

Based on the insight, “Always a Reason,” we repositioned Ruskova from a brand that focused on its Russian heritage, to one that is all about transforming life’s most mundane moments into everyday celebrations.

The new positioning was developed into a campaign that will be activated across print advertising, POS, online and more.

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POSTED IN Advertising, Branding, Clients |

New Event: Purple & White Fight Night

 

Canopy gives back

 

We created the branding and official event invitation in addition to providing social media support to help our friends at Purple and White Fight Night in the battle against cancer!

Passionate advocates, Ashley Janover and Danyelle Shapiro hosted an event to #BATTLEBACK against lung and pancreatic cancer, two diseases that have personally impacted their lives.

The event included a raffle, entertainment, fashion, food, and an auction.

Ashley and Danyelle sold 230 tickets and raised more than $20,000.

What a success!

Way to go ladies!

 

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POSTED IN Advertising, Events |,,,,

New Positioning and Campaign: First Capital


FC_Linkedinad_TableForTwo

 

We recently completed branding and positioning for First Capital LLC, a leading asset based lending company providing working capital to small and middle-market businesses.

We created a B2B campaign from a key insight around the importance of maintaining momentum in the extraordinary relationships their employees build.

This creative highlights the “closeness” of First Capital employees to their referral and entrepreneurial partners in each of the deals they’ve won.

We brought the campaign to life through online advertising, marketing collateral and a LinkedIn awareness campaign.

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POSTED IN Advertising, Branding, Clients, Positioning |,

New Hire: Canopy Hires Uniquely Talented Allison Braund, Designer

 

AllisonB

 

We’re overly excited to announce new hire Allison Braund as Designer! Not only is Allison a designer extraordinaire, she is Canopy’s in house creative cosmonaut. Allison will be working alongside the rest of the Canopy creative, starting fires for clients like Ruskova, Pepsi and Ali & Kris.

Here are three interesting facts about Allison (in her own words):

1. I’m the creative cosmonaut because I’m probably the nerdiest person at Canopy. I love reading Sci-Fi/Fantasy, playing obscure board games, and I may or may not have dressed up as Arya from Game of Thrones for Halloween.

2. I’m new to NYC. Up until January 2014 I lived my entire life in the South, so in the summer I’ll be the only person in New York that is excited about 100 degree weather.

3. In addition to my work at Canopy, I’ve done work for the Smithsonian National Portrait Gallery, Nestle Purina, Bonnie Plants, Walmart, and United Way, just to name a few.

Tune in to Canopy’s website to checkout more of Allison’s work.

WELCOME Allison!

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POSTED IN Team |,,,,,