Monthly Archives: July 2014

Guerilla Marketing Campaign: Sierra Mist Score & Pour Challenge

This past March, we developed and activated the Sierra Mist Score & Pour Challenge, an engaging experiential marketing campaign to capitalize on the excitement of college hoops. The focus was on driving top of mind awareness and boosting social media buzz for Sierra Mist®. The program, titled the Sierra Mist Score & Pour Challenge, took place over three days in two markets: Anaheim, CA and New York, NY.

Each day, a fully branded truck with two basketball hoops and a scoreboard traveled to high traffic locations, including Pan Pacific Recreational Center and Madison Square Garden, which proved to be hot spots.

Brand ambassadors invited fans to see how many shots they could make in 35 seconds. Each challenge participant received a Sierra Mist backpack filled with branded premiums. Throughout the activation period, people gathered at each location to watch, play and enjoy refreshing Sierra Mist.

The program had strong engagement with over 8,000 product samples distributed and more than 1,000 participants in the Score & Pour Challenge. Additionally, for every shot made, Sierra Mist donated $1 to the local YMCAs.

Over the course of the program, we encouraged participants to share their experience on social media using #ScoreAndPour. Highly successful, the Sierra Mist Score & Pour Challenge resulted in over 420,000 brand impressions that included intimate connections, word-of mouth and branded vehicle impressions.

A big congratulations to our grand prize winner for scoring 22 baskets in 35 seconds and winning a trip to the men’s hoops finals where he got to taste the action live.

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POSTED IN Advertising, Branding, Clients, Events

Canopy & Biomet Join Together

Biomet Bone Healing

We are extremely excited to announce the arrival of our newest client, Biomet Bone Healing, a division of Biomet, Inc., one of the world’s leading medical device manufacturers. Biomet, Inc. specializes in reconstructive products for hips and knees, trauma fixation devices, bone healing technologies, dental implants, and spinal implants to name a few. Biomet Bone Healing, specifically, offers technologies that are transforming the way surgeons help patients in the areas of fracture management and spine fusion. Most recently, Biomet was acquired by the Zimmer Group for $14 billion (yowza!). We will be doing everything from market research and branding, to full-service marketing for the business.

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POSTED IN Advertising, Branding, Clients

New Brand & Service Created By Canopy: Sinch

Sinch_Newsletter

I wish I could go to the hottest nightclub in NYC, and not have any issues getting in. Well, with the introduction of Sinch, now you can! We’ve partnered in the development of the most exclusive mobile app out there. Sinch changes the way the privileged nightlife experience happens, offering direct access to premier and elite venues across the country by seamlessly connecting high-achieving business professionals to the people behind the velvet rope. As an invite-only platform, Sinch will provide an exclusive class of clientele the booking experience they deserve. We’re responsible for all design aspects for the brand, which includes: mobile interface design, web design, advertising and more. Download it today!

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POSTED IN Branding, Clients

Canopy Hires Bobby Nooromid, Account Director

Bobby Nooromid We’re excited to introduce new hire Bobby Nooromid as Account Director! Not only is Bobby a project manager, he is also Canopy’s in-house coffee connoisseur. Bobby will be working with the rest of the Canopy team, leading the account group and pursuing new business. Here are three facts about Bobby (in his own words): 1. I’m a coffee connoisseur because I like trying all different types wherever I can and have been to over 70 coffee shops and cafés in New York. 2. A first-generation American in my family (after my parents left Iran during the Revolution), I grew up in Atlanta, attended the University of Michigan (Go Blue!) and have now lived in New York for over five years. 3. In addition to my role at Canopy, I’ve worked in the investment real estate and non-profit/philanthropic worlds. Tune in to Canopy’s website to check out more of Bobby’s work. Welcome, Bobby!

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POSTED IN Team