Born out of the brand moment we created for Voula – Beauty Born of Wisdom, we’re in the final stages of activating their e-commerce website: VoulaBeauty.com. As a makeup line that celebrates Greek heritage and positively addresses the realities women face in the cosmetic industry, Voula aspires to build a digital experience not only visually engaging, but also content-rich and inspiring. Products to be available Fall 2014.
POSTED IN Branding, Clients, Positioning
|beauty,brand,content,cosmetic,cosmetic industry,cosmetics,digital,ecommerce,industry,inspire,makeup,moment,products,website,wisdom,women
Introducing ‘Food for Thought’, an exclusive global sharing network for Pepsi Foodservice International. Our goal when developing this new platform was to create access across the globe between markets, and to inspire creativity and innovation. PepsiCo now has the ability to share ideas, creative assets and best practices in real-time, taking collaboration to a whole new level. Along with robust search capabilities, ‘Food for Thought’ is a powerful enabler of networking and idea sharing dedicated to building global partnerships, while creating continuity for their brands worldwide.
POSTED IN Clients, Team
|access,assets,best practices,collaboration,creative,creativity,global,ideas,innovation,markets,network,networking,partnerships,Pepsi,PepsiCo,platform,search,sharing
As part of their annual marketing planning meeting, we teamed up with PepsiCo to create highly memorable installations for their foodservice partners. Attendees were reminded of this proud partnership and how committed PepsiCo is to being the ‘perfect pairing.’ Each installation showcased creativity with branded elements (video, posters, t-shirts, coasters, neck hangers) and encouraged interaction with attendees through a mixology station and product sampling.
POSTED IN Branding, Clients, Events, Positioning, Team
|branding,coasters,creativity,installation,marketing,meeting,mixology,partner,partnership,Pepsi,PepsiCo,planning,posters,product,sampling,t-shirts,Team,video
We’ve been starting the conversation online for DASHA, a luxury lifestyle wellness center adhering to truly holistic approaches to health and well-being. At the core, DASHA is about having a true understanding that a healthy lifestyle is a result of making positive changes in all aspects of life. Social media is where we’re starting the conversation, events is where we’re picking it back up, and there’s plenty more to come.
POSTED IN Branding, Clients, Events, Positioning
|conversation,events,health,healthy,holistic,lifestyle,luxury,social media,spa,wellness
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