All posts by canopy

New Positioning and Campaign: First Capital


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We recently completed branding and positioning for First Capital LLC, a leading asset based lending company providing working capital to small and middle-market businesses.

We created a B2B campaign from a key insight around the importance of maintaining momentum in the extraordinary relationships their employees build.

This creative highlights the “closeness” of First Capital employees to their referral and entrepreneurial partners in each of the deals they’ve won.

We brought the campaign to life through online advertising, marketing collateral and a LinkedIn awareness campaign.

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POSTED IN Advertising, Branding, Clients, Positioning |,

New Hire: Canopy Hires Uniquely Talented Allison Braund, Designer

 

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We’re overly excited to announce new hire Allison Braund as Designer! Not only is Allison a designer extraordinaire, she is Canopy’s in house creative cosmonaut. Allison will be working alongside the rest of the Canopy creative, starting fires for clients like Ruskova, Pepsi and Ali & Kris.

Here are three interesting facts about Allison (in her own words):

1. I’m the creative cosmonaut because I’m probably the nerdiest person at Canopy. I love reading Sci-Fi/Fantasy, playing obscure board games, and I may or may not have dressed up as Arya from Game of Thrones for Halloween.

2. I’m new to NYC. Up until January 2014 I lived my entire life in the South, so in the summer I’ll be the only person in New York that is excited about 100 degree weather.

3. In addition to my work at Canopy, I’ve done work for the Smithsonian National Portrait Gallery, Nestle Purina, Bonnie Plants, Walmart, and United Way, just to name a few.

Tune in to Canopy’s website to checkout more of Allison’s work.

WELCOME Allison!

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POSTED IN Team |,,,,,