We recently completed branding and positioning for First Capital LLC, a leading asset based lending company providing working capital to small and middle-market businesses.

We created a B2B campaign from a key insight around the importance of maintaining momentum in the extraordinary relationships their employees build.

This creative highlights the “closeness” of First Capital employees to their referral and entrepreneurial partners in each of the deals they’ve won.

We brought the campaign to life through online advertising, marketing collateral and a LinkedIn awareness campaign.